What is IMMERSV?

IMMERSV is a reaction to the in-flux of technology overwhelming art, of business demands overpowering the creative and a desire to reset balance. Having been on the technology side and helped to message and train various parts of the industry, it is a reset and an attempt to allow myself to give my why.

“Content is King” is an oft-repeated phrase but is very very true. Without content, the technology has no use. In music, that means the song; if the song is not good, then no amount of technology is going to help. In movies, if the story is not captivating or intriguing, if you don’t care about the characters, then no amount of technology is going to help.

Personally, I have told artists not to recreate in the latest technology ‘Just because’ it exists, and they are being told they must. It is a truth for myself that I hold very strongly. The reasons should be fairly evident if you’d read through this to here, the why and where of a 1920’s blues recording made in the Memphis was never meant to fill very speaker in a 56-channel movie theatre, and never to spin around a listener while it also rumbled an LFE; don’t expect it to work.